Cross Media Marketing
More Advertising vs. More Effective Advertising
What business needs isn’t more advertising, but smarter, more effective advertising. Just as a rope is stronger than its individual strands, cross media marketing strategically integrates digital printing and electronic components to support and complement each other to create marketing campaigns that pack more power than the sum of their individual parts.
Anatomy of Cross Media Marketing
Starting with the industry’s most sophisticated market research data, Nationwide Argosy’s cross media marketing specialists work with you to create relevant and highly targeted ad campaigns using strong calls to action and the particular strengths of print media, direct mail, targeted emails, personalized landing pages and other online marketing techniques, campaigns that can dramatically increase response rates.
Lower Costs, Higher Conversions
With increased response rates come increased conversions. But since cross media marketing isn’t necessarily about increased advertising but more effective use of existing resources, costs per conversion decrease. What’s more, cross media marketing helps boost a business’s visibility and build customer loyalty.
More Than Just Response Rates
There’s more to cross media marketing than just response rates, much more. Campaigns can collect a wealth of data on the specific interests and buying patterns of consumers with real time data and reports from personalized landing pages and other online features. And that data not only provides immediate insight into a campaign’s effectiveness but can be used to create even more effective campaigns.
"Nationwide Argosy Solutions did a beautiful job. The graphics and colors were exactly as we requested. The support stands for the signage are nicer and more presentable than using easels. I am grateful for their quality of service and production"